In assessing trends for the forthcoming year, it is obvious that technology trends are dominating as we enter the new year. There are new buzz words to learn and new technologies to make sense of... 3G, SEM (search engine optimisation), RSS (really simple syndication), blogging (web logs), and so on. Recent marketing conferences have put the spotlight on Internet marketing and corporate blogging. In the course of the coming year, Marketing X will help our readers make sense of the wild frontiers of cyberspace, because without these tools, you might as well press control/alt/delete and retire now! And these new developments cannot be left up to the techies - marketers need to get cyber-smart and make sure they understand and know how to use these new technologies to optimise brand plans. The future is not some way away, it has arrived already - where were you?

May the year 2005 be a successful one for all our readers!

Louise Marsland

Editor: MarketingX