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Issue Date: October 2004

Internet marketing comes into its own

1 October 2004

International publications are talking about the 'new dawn' of the Internet, of the Internet finally regaining the credibility it lost in the dotbomb era. It is obvious from the activity in online marketing and the proliferation of eMarketing products and services, that Internet marketing and eCommerce are booming. The Internet is a wonderful marketing and branding tool - if used correctly. Quite by chance, this month on Marketing X, there is a bit of an online theme due to all the activity and comment from those brave cyber-souls who continued embracing the online medium and developing tools for marketers, when everyone else dropped online like a black hole a few years back.
Louise Marsland
Editor: MarketingX

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