Net#work BBDO was judged the most creative advertising agency by winning the most above-the-line awards at the annual Loeries Festival held this week. Of the total 115 advertising awards across 12 mediums, Net#work BBDO scooped 32 of them, including one of only two Grand Prix for its successful Virgin Atlantic poster campaign.
This win of one Grand Prix, four golds, 11 silvers and 17 bronzes, keeps Net#work at the top of the creative ratings for 2004. Over and above this, it did really well in below-the-line disciplines. With all these awards transversing many clients and many disciplines, it illustrates the agency's creative depth and breadth.
This big win is a fitting tribute to the agency's 10th year in existence and its most phenomenal year to date. Internationally, its Virgin Atlantic campaign garnered two Gold Lions in the Cannes awards and top honours in the D&AD, One Show and Clio awards. On the local front, it was voted best overall ad agency by Finance Week's Adreview, best middle sized agency by Financial Mail's Adfocus, voted best advertising agency to work for for the third consecutive year and the tenth best employer in South Africa by Deloittes. In the Pendorings, it received top awards across television, magazine and outdoor. All this was complemented by Net#work winning two of the four golds in the Apex awards for effectiveness in advertising.
Says Net#work BBDO chief creative director, Mike Schalit: "Winning Loeries is a nice cherry on the top. I am especially proud that we have managed to score across so many different disciplines through-the-line, across so many of our clients and across so many of our creative teams. But at the end of the day, it is all about effectiveness for our clients and without that, awards are nothing. And great creative work is the only way to achieve effective advertising."