TBWA\Hunt\Lascaris emerged as the leading agency in the high-profile film category at Loeries 2004
The overall Grand Prix award in film went to the agency for their SABC 1 'PF Jones' ad. The commercial shows a day in the life of a typical teenage boy living in Soweto. The twist is that the boy is white, as is the entire township, while the tree-lined suburbs are populated by wealthy black urbanites.
TBWA\Hunt\Lascaris also took two golds in the individual film ad category; the first for the Sasol Milk Bottle ad, and the second for PF Jones (SABC 1). Additionally the agency scooped a gold in the film campaign category for their Sasol corporate campaign, featuring the 'Milk', 'Plate' and 'Cloth' ads.
"These awards are a direct reflection of the hard work of our team and the faith our clients put in us," comments Marie Jamieson, CEO TBWA\Hunt\Lascaris. "We are proud of this achievement."
"The work shown at the Loeries across the spectrum was of a high standard and we are pleased with the results, particularly with the fact that we dominated film," comments Mike Bosman, CEO of the TBWA Group in South Africa.