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Issue Date: May 2004

Music Industry Online strikes a cord with broadcast industry

1 May 2004

Music Industry Online (MIO), South Africa's largest music skills and industry information resource, has announced the launch of a dedicated radio broadcasting content channel.
The new section is fully endorsed by the National Association on Broadcasters (NAB), lending additional credibility to the efforts of MIO to shed new light on SA's broadcasting landscape - a sector into which so many young people aspire to enter.
"There is far more to radio than the DJ personalities that we all know, love and hate, and it is on these aspects which MIO will try and focus," says MIO editor Josh Adler, "Content will have a strong South African context and hopefully encourage and empower people to explore opportunities and careers they did not know about before."
The MIO editorial team will begin to cover the people, companies and equipment that operate at all levels of the broadcasting landscape including commercial and public broadcasting, legislation, community radio, technology and education. A credible news service will be built over time and all radio broadcasting and related press releases or information can now be sent to newsdesk@mio.co.za.
MIO's new broadcast section has garnered support from all corners, which is a clear indication of the need for information about South African radio to become freely accessible and explained in a friendly and youthful way.
Says Johan Koster, executive director of the National Association on Broadcasters, "The NAB feels very strongly about building knowledge and giving young people information that will assist them in making career decisions. We believe that MIO provides such information through its website and we are very happy to be associated with this initiative."
You can visit the new broadcast section on MIO with its specially created design at http://www.mio.co.za/radio, and read all about how audio watermarking can change the way we monitor airplay in SA.
For more information contact Josh Adler, Music Industry Online, 011 614 0774, website: www.mio.co.za


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