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The marketing strategy or plan refers to the overall game plan of a company's achievable objectives
- SMS opens up new vistas for marketers
One of the biggest advantages SMS offers is its immediacy
[ September 2004, Marketing
, ] - Silencing the spam: what works
One important business e-mail lost is far worse than 1000 spam messages received
[ September 2004, Online, digital
, ] - Predicting customer behaviour is a science
By using the correct metrics, and understanding exactly how they relate to business returns, companies can meet both strategic corporate and customer satisfaction goals
[ September 2004, Online, digital
, ]
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- Enterprise IG win Design and Integrated Agency of the Year
- CTN launches living township billboards
- Trigger dominates Direct and Effectiveness category Loeries
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