The key to successfully effecting a new look is evolution, not revolution
[ August 2004, Branding ]
Holistic marketing is an approach that involves all players; a system based on partnerships where everyone has something to gain or lose by a campaign's success or failure
[ August 2004, Marketing
If you do not reinvent, the market always finds you out
[ August 2004, Print Media
Brands and Branding provides a platform for this survey to record the ascendance of some brands and the decline of others, together with a host of information impacting on the marketing industry in South Africa
[ August 2004, Branding
Advertising must move away from a 'spend' to an 'INVESTMENT'
[ August 2004, Advertising
In industries where there is little perceived competitive differentiation, retention marketing can not only influence valuable customers, but also mean the difference between loyalty and defection
[ August 2004, CRM
In its World Class Sales Benchmarking Study report, HR Chally SA, has identified major trends and provided insight into sales best practice
[ August 2004, Sales
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