Breakthrough packaging excellence fuses three core principles – communicate the brand, sell in the trade, and add value to the product – within the increasingly stringent demands of environmental sensitivity and the need to add more value than cost
[ June 2004, Branding
Ask Afrika's National Customer Service Delight Index 2004 puts South Africa's notoriously dodgy service ethic under closer scrutiny than ever before in an effort to give businesses a better understanding of consumers' expectations and needs
[ June 2004, Marketing
The Internet should be harnessed with the expertise of appropriate solution providers
[ June 2004, Design
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