The most carefully monitored response to advertising right now is commercial avoidance

[ July 2005, Advertising, ]

Leadership is the characteristic most closely correlated with the strongest long term value

[ March 2005, Branding, ]

Syndication of content through the use of RSS feeds is set to become one of the hottest trends of 2005

[ March 2005, Online, digital, ]

The fundamental business rule about any new technology is not how powerful it is, but how it can add business value

[ March 2005, Marketing, ]

Loyalty programmes have dramatically reduced the rewards earned for doing business with partner programs, in particular credit card partners, in the last two years

[ March 2005, Marketing, ]

5 steps to make closing a natural part of the sales conversation

[ March 2005, Sales, ]

Companies with consumer-orientated brands can experience powerful marketing returns by using digital media to build a community of users around the lifestyles associated with their products and services

[ March 2005, Online, digital, ]

Cover can be written for competitions and games, sports-based events including golf, rugby, soccer and other formats, performance incentives for individuals or teams, over-redemption protection for coupons and premium offers and Internet and e-commerce promotions

[ March 2005, Marketing, ]