The bottom line is if marketing, communications and operations are integrated in line with company strategy and are working towards a common goal, the business will achieve operational and service excellence
[ May 2007, Marketing ]
The most carefully monitored response to advertising right now is commercial avoidance
[ July 2005, Advertising
Leadership is the characteristic most closely correlated with the strongest long term value
[ March 2005, Branding
Syndication of content through the use of RSS feeds is set to become one of the hottest trends of 2005
[ March 2005, Online, digital
The fundamental business rule about any new technology is not how powerful it is, but how it can add business value
[ March 2005, Marketing
Loyalty programmes have dramatically reduced the rewards earned for doing business with partner programs, in particular credit card partners, in the last two years
[ March 2005, Marketing
5 steps to make closing a natural part of the sales conversation
[ March 2005, Sales
Companies with consumer-orientated brands can experience powerful marketing returns by using digital media to build a community of users around the lifestyles associated with their products and services
[ March 2005, Online, digital
Cover can be written for competitions and games, sports-based events including golf, rugby, soccer and other formats, performance incentives for individuals or teams, over-redemption protection for coupons and premium offers and Internet and e-commerce promotions
[ March 2005, Marketing
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