The bottom line is if marketing, communications and operations are integrated in line with company strategy and are working towards a common goal, the business will achieve operational and service excellence
[ May 2007, Marketing ]
Cover can be written for competitions and games, sports-based events including golf, rugby, soccer and other formats, performance incentives for individuals or teams, over-redemption protection for coupons and premium offers and Internet and e-commerce promotions
[ March 2005, Marketing
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